Article Per Year (5 Year)
p-Index From 2019 - 2024
1.152
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, & Accountancy Ventura DEDIKASI JURNAL MAHASISWA MediaKom : Jurnal Ilmiah Ilmu Komunikasi Konvergensi : Jurnal Ilmiah Ilmu Komunikasi Jurnal Universitas Paramadina Turbo : Jurnal Program Studi Teknik Mesin Jurnal Daur Lingkungan SKANIKA: Sistem Komputer dan Teknik Informatika STORAGE: Jurnal Ilmiah Teknik dan Ilmu Komputer Frasa: Jurnal Keilmuan Bahasa, Sastra dan pengajarannya
Suraya Suraya
Unknown Affiliation
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Konvergensi : Jurnal Ilmiah Ilmu Komunikasi

 1 
STRATEGI PERSONAL BRANDING MAX5 OLEH STAR MEDIA NUSANTARA MELALUI MEDIA FACEBOOK Suraya Suraya
Konvergensi Vol 1 No 1 (2015): Konvergensi : Jurnal Ilmiah Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.918 KB)

Abstract

The purpose of this paper is to know about Star Media Nusantara Public Relations Strategy to do Personal Brandingof Max5 with Facebook. This research using a qualitative approach as a research methodology , this study using descriptive case studies . Results of the study : Star Media Nusantara used Facebook for PR Strategy in Personal Branding Max5. This activity phase about Phase I: Formative Research (analyzing the situation, analyzing the organization, analyzing the publics) Phase II: Strategy (establishing goals dan objectives, formulating action and response strategies, using effective communication) Phase III: Tactics (choosing communication tactics, implementing the strategic plan to used facebook for relationship Max5 with They Fans) Phase IV: Evaluative Research (evaluating the strategic plan). PR Strategy and tactic to doing with facebook because the information can be share and get in anywere and every where. Conclusion : Star Media Nusantara used PR strategy in personal branding of Max5 with facebook in another way, such as to share Max activity, picture and video. This is how to make a personal branding in society mind and how to buid relationship between Max5 and they fans. Suggest : We hope Star Media Nusantara make more strong a positioning statement for Max5 if they look in picture.Key words :Public Relations Strategy, Personal Branding, Facebook, Max5
Co-Authors Abdul Hafid Brian Andika Dina Andayati Eko Nugroho Hadrah Hadrah Ismail Marzuki Kemas Ridhuan Monik Kasman Muhamad Nur Ichsanudin Muhammad Sholeh MUHAMMAD YUSUF Radik Sahaja Uminingsih Yakub Layuk Paembonan